thoughtful and direct copy… that’s it, that’s the headline.
Ditch unnecessary padding with copy that gets to the point, prioritizing a consistent tone matching your brand values.
leave over-explaining behind
Whatever your marketing strategy is, you need content that keeps up with it and never leaves readers yawning.
You also probably don’t have the time and energy to field a thousand questions from a collaborator. I research ahead of time to get inside the brain of a target individual, pairing my marketing experience with creativity.
It doesn’t matter if we’re focusing on B2B or B2C, the reader needs to know your offer fills a gap they have.
Content marketing needs intention and purpose. Make sure everything we put out for your brand has a reason and utility behind it.
How i’ll help
Web copy
Let your website act as a 24/7 organic sales agent.
I’ll make sure every page is tailored to your well-researched customer persona, cutting through the tape with a clear and engaging user experience, nice and suited up for SEO.
The content of your website can acts as the anchor for every other branch of activity, let’s make it great.
The Key Services I provide
Ghostwriting for thought leadership content
Having consistent and informative thought leadership content is a phenomenal way of building authority and trust.
I’ll make sure these pieces are thorough and maintain an identifiable correlation with your brand positioning.
Email campaigns
If you’re going to send emails they better be click-worthy!
I’ll craft headlines and emails that won’t be ignored and maintain their value within the overall content strategy.
Case studies
The value of social proof is absolutely priceless. Quotes from satisfied customers put across your website are great…
but building a before and after narrative?
Even better.
I’ll write tangible and appealing stories crafted to hammer home the value of your brand through the experiences of your pre-existing customers.
Demand Generation copywriting
So, your audience is in place and wants more.
It’s time to give them the content they seek.
I’ll write landing pages, emails, gated content and blogs that layer your brand so definitively that those interested readers will become your next batch of customers.
SOcial media and paid ads
Keep a sparkling social media presence.
Whether it’s a thought leadership post on LinkedIn, or a crafty and snappy paid ad tailored for instagram, I’ll make your brand presence known.
This all sounds great but…
WHY you?
Fair question!
Working with me will mean having someone in your corner who not only is a darn good writer but importantly, also has years of general marketing experience.
My writing is always tuned to be a plug-in that gears marketing campaigns up for optimized outcomes that make every effort worthwhile.
You can expect a collaborator whose main goal is to make your projects a resounding success by being attentive, responsive and thorough on any project.
Ready to chat?
Fill out the fields below with your name and email address and I’ll get back to you as soon as possible.
Alternatively, feel free to reach out to me any time at:
louis@louistodcopywriter.com